Axil Coffee Roasters

Anthony Douglass - Australian Barista Champion Promo Campaign

Roles: Director, Producer, Editor, Colourist

Aired 2022

Marketing Campaign

National Barista Champion Campaign

David Makin on Training Barista Champions

Matt Crowley & the Axil Coffee Roastery

Anthony Douglass on the Barista Champion Journey

Director, Producer, Editor, Colourist: James McVitty

Producer, Director of Photography, Editor: Teagan Harris

B-Camera Operator & Grip/Electric: David Butler

Axil Coffee Roasters commissioned myself and my long-time collaborator Teagan Harris to produce a series of promotional videos about their employee and Australia's then-national barista champion Anthony Douglass, as well as additional content surrounding the company and the roastery.

This content was used to market their success to viewers across Australia, and to build hype around Anthony's efforts at becoming the World Barista Champion, which he ultimately achieved following the production of these videos.

I would like to acknowledge the people of Woiwurrung, who are the Traditional Owners of the land on which this project was produced, and to pay my respects to their Elders past, present, and emerging. This was, and always will be, Aboriginal land.

Google Sites

Report abuse